Resume

Skills & Expertise

Craft and refine content for key initiatives, ensuring clarity and consistency in messaging that aligns with the Vice Chancellor’s voice and internal communications strategy.
Draft and edit impactful remarks for senior leadership speaking engagements, focusing on persuasive language that resonates with diverse audiences.
Develop and implement a comprehensive communications strategy based on data-driven insights, encompassing cross-channel messaging and thought leadership initiatives.
Collaborate with cross-functional teams to ensure communications align with strategic objectives, enhancing outreach to both internal stakeholders and external audiences.
Analyze engagement metrics and provide detailed reports with actionable recommendations for optimizing content and enhancing audience connection.

Led the development and execution of social media strategies to enhance brand reputation, driving increased engagement across internal teams and external audiences, while aligning with broader marketing goals.
Authored and curated multi-platform content—including social media, web copy, and long-form reports—ensuring messaging consistency and reflecting global communication strategies and brand guidelines.
Managed and maintained digital content for the global brand website and corporate intranet, ensuring a unified voice and alignment with style and brand identity across all channels.
Designed and implemented paid media campaigns to increase visibility and engagement for branded podcasts, leveraging creative assets to reach target audiences and enhance storytelling efforts.

Created and implemented comprehensive communication strategies that support business objectives, ensuring alignment and clarity across various departments and channels.
Generated engaging written content, including internal announcements, articles, and presentations, effectively conveying key messages in a clear and impactful manner for diverse internal audiences.
Directed cross-functional communication campaigns and projects, aligning messaging with organizational initiatives to boost employee engagement and advance company goals through compelling storytelling.

Designed and executed engaging content strategies that aligned with healthcare marketing objectives, leveraging market insights to ensure relevance and resonate with both internal teams and external healthcare audiences.
Collaborated with subject matter experts and stakeholders to develop impactful thought leadership content, achieving high engagement and recognition for delivering clear, patient-centered healthcare narratives.
Conducted competitive analysis to optimize content performance, tailoring messaging strategies to meet the needs of healthcare professionals and patients through compelling, data-driven storytelling.

Spearheaded the development and execution of a successful account-based marketing campaign, driving $160M+ in new revenue through targeted healthcare communications and compelling messaging that resonated with diverse audiences.
Played a key role in establishing a new brand identity by crafting engaging messaging, tone, and voice that enhanced brand positioning and aligned with healthcare marketing objectives.
Enhanced audience engagement by expanding the organization’s social media presence, increasing the follower base by 5,000 within a year through strategic content creation and targeted engagement initiatives aimed at healthcare professionals and patients.

M.A., Public Relations & Advertising | DePaul University | Dec. 2016
B.A., International Relations & Diplomacy, Theatre | The Ohio State University | June 2010

Social Media Coordinator | Grandmaster Games, Boulder | Fall 2020

Managed social media accounts for a new game store in Boulder, Colorado.
Ran paid advertising campaigns to generate awareness of the shop and build excitement for its grand opening. Campaigns targeted gamers, including video games, tabletop gaming, RPG, Magic: The Gathering and more.